2/26/2017

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Use “Branding” to Market Yourself

Have you ever thought about marketing yourself through branding and ensuring that your ideas are more memorable by “branding” them.

Let’s talk about 3 tips that can help you with the branding process and the 3 “C’s” that really count.

Use these 3 tips so your ideas stand out from the crowd:

  • Brand yourself.
    With a signature phrase, your phrase or word, might be a positive characteristic that defines who you are or a point of view that people associate you and your organization with.

Example: Employees at the Ritz Carlton are known for saying “My pleasure,” a signature phrase that links them with good service.

Think about a signature phrase that you could use.

  • Brand your ideas by naming them:
    A name will help people visualize and understand your ideas and the point you’re making. Plus, a name gives your idea the potential to be "a really good idea.”

Example: The idea to gather a group at lunchtime to share knowledge becomes more compelling when you call it a “Lunch ‘n’ Learn.”

Putting a name to your idea creates a lasting impression.

  • Brands with stickiness:
    Use sticky words that will stand out in people’s minds.

Example: When you hear the name "Pike Place Market" in Seattle, WA, what do you thing of?

When someone hears your name, what do they think of?

Now for the 3 “C’s” Credibility counts:

  • Competence
    People will judge you based on your knowledge, experience, and the confidence that you’ve shown in the past, as well as on the relevant knowledge you’re showing now.

Example: If you’re proposing a shift in job duties, come armed with statistics, historic information, and a detailed proposal.

  • Character
    People make judgments about your character based on whether you behave in ways similar to them.

Example: You and your conversation partner may both have small children. But when your child is sick, you stay home, while your colleague does not stay home when their child is sick. That’s the sort of thing that can affect your colleague's assessment of your character.

Do you feel that the more like your colleagues you are, the more success you will have in a conversation?

  • Can-do attitude
    People are more influenced by a colleague who has an optimistic outlook and are always putting forth their best effort.

Example: Assume that every aspect of your work can and will improve. You have to knock on the door sometimes and speak up!

Make a lasting impression on others:
Whether you are networking at a business function, or riding on the elevator with the CEO, branding yourself in all ways can make a lasting impression.

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