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Creating A Mission Statement

What is a mission statement and why is it important to a business?

Creating a mission statement is important because it gives you, your employees, your clients and/or your customers a sense of what you, as the business owner, had in mind when you first came up with the idea to begin the business.

In other words, your mission statement should be a written documentation of your dreams, your visions, and your goals for the business. It should lay out what you want your business to represent and how you want your goals to be accomplished.

Most successful entrepreneurs create mission statements for their businesses to identify major goals and how they intend to make those goals become a reality.

As an important part of a business plan, a mission statement should be created as a guideline and initiated so it can reflect the overall feel of the business. It should be simple, well thought out, and it should be easily followed to promote a sense of identity for the company.

  • Your mission statement should contain the elements that makes your company unique.
  • It should list your strengths and provide the reader with the assurances that if they picked you, they picked the best.
  • It should assure customers and clients that they can believe in the services and products you provide.
  • Your mission statement should written in easy to understand language.

Your mission statement should provide you and your employees with a solid belief in what the company stands for. It should help create a concrete foundation that is realistic and above all, it should fit well within the dreams that you have envisioned.

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