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2/23/2017

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Brand Your Business

If you want your business to succeed, it has to stand out in the minds of potential customers.

The best way to attract attention to your business is by branding it in a way that people will automatically think of it when they need a particular service or product.

Branding is a way of putting your company on a high level of name recognition, even when the playing field is full of competition. By choosing an eye catching logo, a catchy phrase, a likeable nickname, a symbol, or by using other branding techniques, you can soar well above the competition.

How you brand your business is very important. In many cases, people recognize the brand, logo, nickname, etc., and not know the company or what the company sells. They may think of the brand before they think of the company name.

In other cases the company name is a recognizable brand. Everyone knows the Kelloggs company name, but they also recognize Tony the Tiger, Snap, Crackle, and Pop, and the Kelloggs Corn Flakes Rooster which are brands within the Kelloggs brand.

Other brand name companies that have recognizable brand name products are General Motors, Ford Motors, Coca Cola, Pepsi Cola, The Disney Company, and many others.

You can brand your own company by working hard to make people remember the name, or you can create a logo or a nickname that sticks out and makes a lasting impression.

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