MoneyMatters101.com Home
 Fashion Designers

Baby Phat
Calvin Klein
Carolina Herrera
Christian Dior
Dolce and Gabbana
Dooney & Bourke
Perry Ellis
Fashion Designers
Giorgio Armani
Jimmy Choo
Louis Vuitton
Marc Jacobs
Max Azria (BCBG)
Nina Ricci
Oscar de la Renta
Ralph Lauren
Salvatore Ferragamo
Sean John
Stella McCartney
Vera Wang


Email Us

Dress For Success

Selling Yourself

Scholarships by State


BCBG (Max Azria)

Max Azria was born in Sfax, Tunisia. His family moved to France when he was a young child. While living in Paris, Max became interested in designing chic clothing styles and went on to found BCBGMAXAZRIAGROUP, a fashion house that caters to the lifestyles of modern women.

BCBG was launched in 1989, becoming one of the hottest fashion brands in the world. The name BCBG comes from the French phrase, bon chic, bon genre, which means good style, good attitude.

Based in Los Angeles, Azria has turned the fashion world upside down with a dazzling array of styles that mixes European sophistication with American vitality and spirit.

With over 20 brands listed under the BCBG logo, Max Azria has presented a wide range of products bridal wear, evening gowns, handbags, dresses, denim, suits, shoes, eyeglasses and sunshades, tees and tanks, sweaters, jackets, swim wear, watches, jewelry, and fragrances.

BCBG has become synonymous with high quality clothing and a continuous commitment to the ever evolving lifestyle changes of women around the world at affordable prices.

In 1999, BCBG introduced a new line of plus sizes that expanded it's customer base. That same year, Azria launched a men's wear collection that included suits, casual wear, shoes, and men's fragrances.

Not only does Max Azria have an eye for fashion, he is also an astute businessman. He has expanded the BCBG brand around the world with his clothing and accessories being sold in hundreds of stores.

The BCBGMAXAZRIA brands include couture gowns of Max Azria Atelier to bandage dresses of Herve Ledger, BCBGeneration dresses, tops and bottoms, and finalCUT clothing and accessories.

His collections also include the Releve, Bauhaus, and Elite Sport watches, along with the original BCBG line of watches that come in a series of colors with sundials, starburst detailing on the bevel, and silicone-rubber ink bracelets.

Max Azria has won many prestigious awards and rave reviews from within and outside the fashion industry including the California Designer of the Year, Atlanta Designer of the Year, the Divine Design Award as Women's Designer of the Year, The Fashion Performance Award, and a host of awards from around the world.

Well known celebrities who have sported Azria's BCBG brand fashion wear include Uma Thurman, Drew Barrymore, Brandy, Ashley Judd, Minnie Driver, Miley Cyrus, Fergie, Kate Winslet, Alicia Keys, Halle Berry, Angelina Jolie, Sharon Stone, Rachel Bilson, Kate Bosworth, and many others.

As of today, BCBGMAXARIZIAGROUP has over 75 boutiques in North America with many more in Europe, Asia, and South America. BCBG brand merchandise can also be found in Macy's, Dillard's, Bloomingdale's, Neiman Marcus, Saks Fifth Avenue, and other retail outlets.

Book of the Month

Book about investing

Advertise on MoneyMatters101.com



Accessibility Policy| Terms Of Use| Privacy Policy| Advertise with Us| Contact Us

Use of this web site constitutes acceptance of the Terms of Use.

We are looking to create more mutually beneficial partnerships. If you are interested in partnering with MoneyMatters101.com, send us your proposal.


Link to MoneyMatters101.com