10/16/2017

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Burberry

Thomas Burberry opened a small outfitters shop in Basingstoke, Hampshire, England in 1856. Soon after opening, his business began to boom, and by 1870, Burberry had become a large store that sold various merchandise.

In the early years of his business as a fashion designer, Burberry concentrated his talents on creating attire for customers who spent much of their time outdoors.

His idea was to design and manufacture rugged garments that could withstand harsh weather, such as rain, snow, and the cold. In 1880, Burberry developed a fabric called "Gabardine" that was durable and weather resistant.

By the early 1900's, Burberry had gained a worldwide reputation for his clothing line, designing new uniforms for British military officers and outfitting explorers who trekked to the South Pole and the Antarctic Circle. He opened stores in London, Paris, and New York City, where his trademark checkered patterns became synonymous with good quality products.

In 1904, The Equestrian Knight was developed and made into an official trademark for Burberry and in 1924, the checkered design was also registered as a trademark. The checkered design with it's red, white, black and camel colors has remained an enduring, recognizable, representation of the Burberry company.

Throughout it's history, the Burberry company has played roles in historical events around the world, most notably it's supply of clothing goods to military servicemen during World War II.

Before the 1960's, the checkered design was used mostly as coat linings, but in 1967, Burberry started using the design on merchandise such as luggage, scarves, umbrellas and other fashion wear.

The 1980's was a successful decade for Burberry as it opened new stores in cities all around the United States and much of the world.

In 1997, Rose Marie Bravo was hired as CEO and she created a worldwide fashion frenzy by launching Burberry's first checked bikinis, hats, hand bags, and bandannas.

In both 2000 and 2001, Burberry was honored by the British Fashion Council in both classic and contemporary design categories.

In 2000, Burberry launched it's first line of fragrances for men and women and in 2002, launched it's exclusive " Art of the trench" made to order trench coat service. In 2003, Burberry introduced a new clothing line that targeted the young market, called Thomas Burberry.

In 2005, Burberry and Luxottica announced that they completed a 10-year license agreement for the design, production and worldwide distribution of prescription frames and sunglasses under the Burberry name. That same year, Burberry's creative designer Christopher Bailey won the Designer of the Year Award at the British Fashion Awards at the V&A Museum in London.

Celebrating it's 150 year anniversary in 2007, Burberry launched a new line of fashions called Burberry Icons Collection . The collection was influenced by Burberry's heritage. The new line included it's famous fur garments and it's exotic types of leather.

Burberry, with it's long history, has dazzled the fashion world with many new and exciting designs. Included are quilted jackets from the Icon Collection, Alligator Warrior Bags, made of alligator skin, metal stud detailing, drawstring closure, and a metal toggle engraved with the Burberry logo.

The Burberry label has released a collection of fashionable designs that include dramatic coats, statement necklaces, and knit beanies, and Burberry's signature studded bags and bracelets.

 

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