2/20/2018

MoneyMatters101.com Home
Recommended Books

Nolo's Guide to SSI Disability
On America's Roads
On My Own
Our Baby Boomer Years
Outliers
Outsmart!
Pinpoint
Points Of Power
Pre-Foreclosure Handbook
Producer
Project Management
Pulling Weeds
Put Your Money
Quick And Nimble
Read Health Books
Rescuing America
Retire Inspired
Retire Richer And Faster
Rich Brother, Rich Sister
Rich Dad, Poor Dad
Rich Like Them
Right On The Money
Rules Of Engagement
Rush
Sales 2.0
Saving Your Financial Soul
See Jane Lead
Self Made
Selling In Tough Times
Sell Your Home
Six Pixels Of Separation
Small Business Survival Guide
Social Security: Inside Story
Social Security Strategies
Spank The Bank
Spent: Shopping Addict
Starting Over
Stop Sabotaging Your Career
Strategic Alignment
Stronger
Surviving ObamaCare
Taking Down The Lion
Talking Money
Test-Drive Your Dream Job
The 11 Laws Of Likability
The Age Of Speed
The American Journey of Barack Obama
The Art And Science Of Technical Analysis
The Audacity Of Help
The Best Comes Last
The Business Of Family
The Board Game
The Confidence Code
The Confident Woman
The Cul-De-Sac Syndrome
The Debt-Free Diet
The DNA of Leadership
The Facts Of Business Life
The Gender Impact of Social Security Reform
The Gold Standard
The Human Factor
The Law of Forgiveness
The Lean Entrepreneur
The Intelligent Portfolio
The Investor's Paradox
The Journey: A Celebration
The Millionaire Master Plan
The Money Class
The Moneymakers
The New Color of Success
The New Tycoons
The One Hour Business Plan
The One Minute Closer
The Richest Man In Town
The Safe Investor
The Slight Edge
The Start Up Of You
The Super Stress Solution
The Third Wave
The Total Money Makeover
The Truth About Your Future
The Ultimate Plan
The Wallstrip Edge
The Women's Small Business Start-Up Kit
There's No Such Thing
Think Big
Thinking For A Change
Think Like A Champion
Top Dog
Top Ten Distinctions
Twitter Power
Upstarts
Wealth for Women
What Could Happen?
When Habits Aren't Enough
When Life Strikes
When Turtles Fly
Where Does The Money Go?
Where To Put Your Money
Who Owns The Data?
Who Owns The World?
Who Turned Out The Lights?
Why America Is Sick
Why Didn't They Teach Me
Why Do People Buy Things
Winning Nice
Womenomics
Working With You
Wrong
You, Inc.
Your Income Tax 2013

Links
More Recommended Books

Email Us

Books As Gifts
Book Contest Winners
Previous Book Contest

Quotes

If you would like your book to appear on our website, please send a review copy and an electronic excerpt from the book.

Send the review copy to:
MoneyMatters101.com
26880 Sugarite Canyon Drive
Rancho Belago, CA 92555

Send the Electronic Excerpt to: jroberts@moneymatters101.com



 

Sales 2.0
Improve Business Results Using Innovative Sales Practices and Technology
by Anneke Seley and Brent Holloway

About the book:
The high-tech revolution that brought us the Internet and online communication has changed the way people talk to each other and how they buy the products they need. But it hasn't led to a revolution in sales strategies. Despite the explosion of online products and changing customer buying habits, the sales profession still lacks an innovative set of sales practices that really work in the new reality.

Enter Sales 2.0, a newer, better way to identify and communicate with today's customers. It's the art of sales with updated best practices for predictable, measurable selling in today's online world. It's not just about using new technology to sell. It's about what works best in concert with Web 2.0 -- customer-centric sales processes, strong relationships, and the strategic allocation of sales resources for maximum profitability.

In Sales 2.0, authors Seley and Holloway demystify the emerging Sales 2.0 trend and provide a framework that business leaders and sales professionals can use to implement it in their organizations. They explain why traditional sales tactics no longer work and why you should change the way you sell. They explore Sales 2.0 in practice and showcase four industry-leading companies currently using Sales 2.0 successfully and profitably. They show you how to align your sales resources with customer opportunities to create better sales force deployment and territory coverage. That means segmenting your sales process steps, customers, and opportunities and using the most profitable sales channel or communication medium to engage more buyers.

Ideal for sales teams in any industry, Sales 2.0 finally marries Web 2.0 technologies with the innovative sales practices those technologies enable, resulting in improved sales productivity and results. The business of sales is changing; whether your business changes with it will determine your long-term success.

Reviews:
"As founder of Oracle's telephone sales group, Anneke Seley pioneered today's modern selling techniques."
--Marc Benioff, Founder and CEO, salesforce.com

"Sales 2.0 is a major trend that is approaching the tipping point. Seley and Holloway have written the rare business strategy book that is immediately actionable. It's mandatory reading for sales professionals and business leaders alike."
--Geoffrey Moore, Best-Selling Author of Crossing the Chasm, Dealing with Darwin, and other books

"Anneke has been an innovator in maximizing the efficiency and effectiveness of sales organizations, from the introduction of telesales channels to Web 2.0 communities, and has dramatically improved the way business is done."
--Craig Conway, Former CEO, PeopleSoft

"The authors have been at the forefront of creating and defining the Sales 2.0 phenomenon and show you how to make money and achieve exceptional ROI with this approach."
--John Luongo, Former CEO, the Vantive Corporation

"No sales executive wakes up and says 'How do I reach more customers in a more expensive way?' Implementing strategies and technologies that allow you to be more competitive is the key to success. If you are concerned with long-term success and viability of your organization and maintaining the pulse of your customer, you must read this book."
--Rudy Corsi, Senior Vice President, OracleDirect and Operations, Oracle Corporation

"As a former Sales 1.0 professional, I can vouch for the fact that Sales 2.0 works. Since adopting a Sales 2.0 approach to selling, I have achieved increases in quota attainment as well as predictability in sales forecasts."
--Stu Schmidt, Vice President of Solutions Sales, Cisco WebEx

About the author:
Anneke Seley was the twelfth employee at Oracle and the designer of the company's revolutionary inside sales operation. She is currently the CEO and founder of Phone Works, a consultancy that helps large and small businesses build and restructure sales teams to achieve predictable, measurable, and sustainable sales growth.

Brent Holloway is a practicing sales manager with more than a decade of direct and channel sales experience at high-tech companies. He currently manages a sales team at Verint Systems that has dramatically increased incremental revenue, profit, and customer retention.

For more information, please visit www.sales20book.com.


Book of the Month

Book about investing

Advertise on MoneyMatters101.com

 

Share


Accessibility Policy| Terms Of Use| Privacy Policy| Advertise with Us| Contact Us

Use of this web site constitutes acceptance of the Terms of Use.

We are looking to create more mutually beneficial partnerships. If you are interested in partnering with MoneyMatters101.com, send us your proposal.

MoneyMatters101.com™

Link to MoneyMatters101.com