2/18/2018

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MBA in a Book
Edited by Leslie Pockell with Adrienne Avila

Fundamental Principles of Business, Sales, and Leadership

The world of business is no place for amateurs, and it usually takes years of running a gauntlet of mistaken assumptions and damaging missteps to become a true professional. The conventional MBA program provides all sorts of terminology and case studies that allow enthusiastic graduates to talk the talk of business, but like military basic training, it is no substitute for the realities of the battlefield. No matter how academically prepared you may feel, you will encounter many obstacles along the way, as did those whose words of wisdom are included here. It is our hope that this book will serve as a kind of reference and guide to essential business, sales, and leadership principles, while occasionally inspiring you as a mentor would, introducing concepts and revealing truths that every businessperson encounters at some time in their career. You may or may not possess an actual master's degree in business administration, but with MBA in a Book you will have at your fingertips a handy and reliable guide to everything a successful business leader needs to know.

MBA IN A BOOK offers the kind of information graduates of MBA programs ought to have, but usually gain only after years of hard-won experience. This volume contains essential advice about the fundamentals of business, sales, and leadership from some of history's most influential thinkers and doers: entrepreneurs, executives, scholars, statesmen, and philosophers.

The business principles section includes wisdom about the fundamentals of business practice and theory and important advice on investment, leadership, management, marketing, and success. The following section includes observations and insights that offer useful sales advice and ingenious techniques. Readers will discover gems of wisdom that address both the daily practicalities and the grand ideals of leadership in the final section.

Updated with a new introduction, this valuable collection will provide readers with the keys to mastering timeless and essential business skills. MBA IN A BOOK will inspire, guide, and support anyone interested in mastering the complex strategies that lead to success in business.

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