9/19/2017

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Full Of Bull
Do What Wall Street Does, Not What It Says, To Make Money in the Market
by Stephen T. McClellan

Buy! Outperform! Hold! What are stock analysts really saying? How do you read between the lines, decipher their insider code, put their research in context, and use it to actually make money? Read Stephen McClellan's Full of Bull and find out. For decades, McClellan was one of the Street's leading analysts. He knows exactly how the game is played. Now, for the first time, he reveals the Street's secrets and misleading signals, putting you on a level playing field with the world's biggest institutional investors.

Discover how to do what Wall Street does, not what it says . . . uncover analysts' hidden influences, biases, and blind spots . . . react appropriately to upgrades, downgrades, and price targets . . . decide which research to ignore completely . . . bring a clear eye to company announcements . . . avoid the disastrous mistakes individual investors make when they use analyst research.

Drawing on his immense experience analyzing top companies, McClellan shows how to do your own research, systematically evaluate a company's prospects, and chose investments based on core principles that work. Forthright and bold, Full of Bull offers objective, focused guidance you should be getting from your broker . . . but aren't!

Decode the Street's hidden signals and misconceptions
Filter out the noise, find the truth, and profit from it

When "hold" really means "sell right now!"
Cautionary tales, powerful lessons

Where to find the Street's best research . . .
And how to avoid the worst

The real keys to a quality investment

Stephen T. McClellan CFA, is a former Wall Street investment analyst with 32 years of experience covering high-tech stocks. He spent 18 years as First VP at Merrill Lynch and eight years as VP at Salomon Brothers. McClellan has ranked on the Institutional Investor All-American Research Team for 19 straight years and on the Wall Street Journal Poll for seven years. He is in the Journal's Analysts Hall of Fame.

McClellan is former President of the Computer Industry Analyst Group and the Software/Services Analyst Group. He has been a guest on CBS, CNN, CNBC, and Wall $treet Week and has presented to many leading technology companies including IBM, Apple, ADP, and EDS. He is the author of the national best-seller The Coming Computer Industry Shakeout: Winners, Losers, and Survivors, and his work has also been published in The New York Times, Financial Times, Forbes, and other leading publications.

He holds an MBA in Finance from George Washington University and resides in San Francisco with his wife, Elizabeth Barlow, an artist.

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